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Malls preparing for joint CNY and Valentine's Day celebration
Saturday January 23, 2010
PENANG: Shoppers are in for a visual treat as Penang's malls splurge on festive Chinese New Year decorations.
With less than a month to go before the arrival of the Year of the Tiger, shopping complexes have gone all out to bring about a festive mood.
Gurney Plaza’s marketing communications manager Sharley Ooi said bamboos and cherry blossoms would welcome shoppers to the mall.
“Bamboo represents peace, tranquillity and simplicity while cherry blossoms represent good fortune, love and affection.
“As Chinese New Year and Valentine’s Day fall on the same day, we choose these two elements to create a special atmosphere,” she said, adding that some RM200,000 was spent on beautifying the mall.
Besides elaborate decorations, Sunway Carnival Mall is also having various charitable events, promotions and giveaways for shoppers.
Its manager Chow Heng Wah said the mall adopted the theme ‘Showers of Spring’ for its celebration. “The main attraction is a 1.5m high revolving lantern while the walls are decorated with pinkish cherry blossom petals. “On weekends, the God of Prosperity will be going around to greet visitors,” he said, adding that hearts would be added to the decoration next month to mark Valentine’s Day.
The Sunshine group are hoping that their golden windmills will bring shoppers a prosperous year.
“Drop by Sunshine Square, Sunshine Farlim, Sunshine City, Sunshine Times Square and Sunshine Lip Sin and you will see gold windmills everywhere,” Sunshine Wholesale Mart advertising and promotion manager Peter Chan said.
“We didn’t want to focus on just the Chinese zodiac although tigers are cute. We wanted to be different.
“Furthermore, we felt that the windmill is appropriate because in feng shui, it’s believed to bring luck,” he said.
Chan noted that devotees of the Wong Tai Sin (Great Immortal Wong) deity in Hong Kong and Taiwan would rush to the temples on the eve of Chinese New Year to pray for health and prosperity.
“They would bring windmills to the temples, believing that when the windmills turn, their luck would also change for the better.
“We are just recovering from an economic crisis so the windmill is an apt decor that our shoppers can relate to especially now when feng shui decorations are very popular,” he said.
The group spent more than RM50,000 on its store decorations.
“We are spending more than last year because we expect more shoppers especially with Valentine’s Day coinciding with Chinese New Year.
“We will also be giving away our special edition paper bags that come in red, orange and pink,” he said, adding that the red packets were also printed in different hues.
Queensbay Mall advertising and promotions manager Wendy Wong said the mall spent RM80,000 preparing a grand celebration for shoppers this Chinese New Year.
“The theme for us is ‘Reunion’. We have transformed the complex into glorious ‘old Shanghai’. The idea is to bring shoppers back in time to the bustling era of the Shanghai Bund,” she said.
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